At stage R in the STRATEGY framework, the focus is on reach. In this stage, the focus is on discovering your existing customers and target audience.  Companies and organisations must adapt to their customers' constantly shifting preferences, aversions, and actions, or else they risk losing their business. Consider location tracking as an example. Many people […]

In this blog we are going to discuss objectives, the value they bring to marketing plans and the best ways to use the SCALE framework to develop successful marketing objectives. And no, we’re NOT talking about the scales we weigh ourselves on!   Using analysis, you can create marketing objectives whilst ensuring that they are aligned […]

In this blog, we’re going to be looking at how to effectively analyse the marketing environment. Detailed and specific market analysis is the backbone of a successful marketing strategy. It will arm you, the marketer, with the kind of knowledge and self-awareness that can provide serious competitive advantage. Sounds good? It is! Let’s dive in. […]

One of the biggest challenges the team here at Let’sTalk Strategy is the confusion between ‘Strategy’ and ‘Tactics’. You’d be amazed at how many otherwise brilliant business leaders struggle with projects and campaigns simply because they’ve mistaken a set of tactics for a full-blown strategy. So, let’s start by ironing out this problem. Here’s the […]